Let’s monetise motherfuckers!

6540698a-e056-4522-bf21-66c2c79eaa96It looks like Classic Rock magazine, and my old favourite, Metal Hammer have been saved from closure. I still buy the former but haven’t bothered with the latter since the commemorative Lemmy issue. As a youngster, though, it was a big favourite.

All good news for rock and metal fans I’m sure, but they’ve already let loads of their staff go – will there be jobs for them I wonder?

Of minor concern in comparison is what I assume is from the press release from Future, the new owners:

“The acquisition of these classic rock brands with their associated magazines, events and websites marks a further step in our buy and build strategy […] it further reinforces our creation of a leading global specialist media platform with data at its heart, which we are monetising through diversified revenue streams. We look forward to developing further these iconic and much-loved brands and to continuing to serve their communities of dedicated enthusiasts around the world.”

It doesn’t even read as English, let alone rock ‘n’ roll: It’s the kind of dense and wanky media speak that I thought had died out back in the nineties with Gus Hedges and Drop the Dead Donkey.

Still, ‘rock on’ and all that…

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