Is there such a thing? In this age where swathes of people seem to take offense at almost anything, I’ve decided to rouse the bee in my own bonnet and talk about the exploitation of primates in advertising
When I was young, we had hugely popular TV ads with chimpanzees advertising a popular brand of tea. They were voiced by actors and were shown in a variety of comical situations – the most popular of which was probably the one in which they are removal men (removal monkeys), trying to get a piano down some stairs.
We now know that training the chimps for their roles took a huge toll on them and ruined their ability to interact properly with their own kind. So, we don’t use chimps in ads anymore, and that’s a jolly good thing. But, our simian cousins are still the lazy ‘go to’ for unimaginative advertisers. I saw this ad on the train the other evening – an orangutan selling audio books.
I’m not suggesting that any orangs were harmed in the making of the ad – it’s probably just a photoshopped or computer generated. But I’ve chosen to take offense at the exploitation of monkeys (or are they apes?) and to make a plea that we don’t go back to the 1970s and those awful days of exploitative monkeyism?
Anyone for a #MonkeyToo movement?
I can’t remember the last time I was tempted to whip out a sharpie and scrawl on a train ad, but this one had me getting pretty close.
“Tired of being tired?” it asks, as you can now take this liquid to wake yourself up.
It’s such a well-placed ad, seeing as most people will only see it on the way to work (feeling tired) and on the way home from work (feeling more tired!).
What I wanted to scribble though, was “Try switching your phone off and going to sleep at a decent hour!”
A petty thing, I know, but I never cease to be amazed at how the commercial pressures that we live under constantly get us to pay to make ourselves ill, and then try to sell us a cure as well.
That is all…
Everyone I have ever ordered from in my life has been in contact today to offer me cut-priced shit.
Whenever I read the words ‘Black Friday’, it conjures this up in my head:
I’m sure it’s the same for many people now. The whole concept is associated more with greed and animal behaviour than it is with bagging a bargain.
I wouldn’t be so trite as to suggest that a hoarding could be as impressive as a painting by one of the great masters, but this one outside the National Gallery in London is very impressive.
I spent an hour walking around the new exhibition, Beyond Caravaggio, and am planning to go back for another hour as soon as I get the chance.
Mr Stay Puft is currently breaking through the concourse at Waterloo Station.
What could it all mean?